Researched guides & explainers
The slow ones. Every piece here went through the same six-step research loop — sourced, verified, and written with the uncertainty marked. These take weeks and they're the posts I'm proudest of.
How Search Actually Decides What to Show You
Crawling, indexing, retrieval, ranking, and the generated answer on top. A plain-English walkthrough of the pipeline, with the parts you can influence marked.
The Research Method: From Vague Question to Publishable Answer
The six-step loop I run before writing anything factual. It's slower than guessing and it's the only reason I've had to publish very few corrections.
How to Spot Bad Data in Under a Minute
Seven checks that catch most junk statistics before you repeat them: sample size, base rate, source chain, date drift, and the three framing tricks.
How to Write a Guide People Actually Finish
Completion rate is the metric nobody reports. Here's what moved mine from 22% to 61% without shortening a single article.
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