Research, verify and publish things that hold up.
The complete process behind every explainer on this site — sourcing, verification, structuring, and writing so the reader actually reaches the end. Runs as a small live cohort once a quarter, and the waitlist gets first access plus $50 off.
No charge now · Leave any time
Read the free version first. The core idea in this course is covered in The Research Method: From Vague Question to Publishable Answer — free, no email required. Buy the course only if you want the full system, the templates and the walkthroughs.
This is for you if
- You publish anything factual and you'd like fewer corrections.
- You write explainers, documentation, guides or reports.
- You want a repeatable process rather than a burst of effort per piece.
- You care about being right more than being fast.
Skip it if
- You want a volume content system. This is the opposite of that.
- You're looking for academic research methodology — this is practitioner-level.
- You need it this week. The cohort runs quarterly.
What you'll have at the end
Not "an understanding of". Actual artefacts you can point at.
- A six-step research loop you can run on any question, with the checkpoints written down.
- A source-quality rubric that takes about 40 seconds per source once you've internalised it.
- A verification pass that has caught something real in roughly one piece out of three for me.
- A structure template built around completion rate rather than word count.
- A published piece, workshopped in the cohort, that you'd be comfortable defending.
Every module, every lesson
Click any module to expand it. Nothing is hidden before you buy.
- Vague questions produce vague articles
- Narrowing until the answer is falsifiable
- Deciding what would change your mind before you start
- Primary, secondary and laundered sources
- Tracing a claim back to its origin in under five minutes
- The 40-second source rubric
- The seven checks for bad data
- Base rates, sample sizes and date drift
- What to do when the sources disagree
- Why completion rate is the metric nobody reports
- The structure that moved mine from 22% to 61%
- Where readers actually leave, and how you find out
- Plain language without dumbing down
- Handling uncertainty honestly in a sentence
- The self-edit pass, live
- The correction policy that builds trust rather than eroding it
- Versioning an evergreen piece
- Cohort workshop: publishing your piece
From students who finished it
“I sat in on the pilot cohort. The verification module found a hole in a piece I'd already published.”
“The source rubric is now taped to my monitor. Genuinely changed how I read.”
“Slow in the best way. It's a craft course, not a growth hack.”
Arie — nine years, forty countries, one laptop
I've been running an online business from wherever I happened to be since 2017. I teach this because I got most of it wrong first, expensively, and writing it down is the only way I've found to make that cost worth something. More about me →
Questions people actually ask
The Research Method
Research, verify and publish things that hold up. The waitlist opens first and gets $50 off the launch price.
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